Concept Architecture - Billboard Housing for the Homeless

Slovakian company Design Develop, has come up with an open source non profit platform concept to create homes for homeless people.  It would be wrapped in advertising to subsidise or, eventually pay for the construction and running costs of the home.  This initiative is called "Gregory Project", the case study is based in the Republic of Slovakia, in the city of Banska Bystrica.  The construction would consist of a timber joist frame with a concrete base.  More information below.

Possible Location for the Billboard Homes:
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The location of this kind of building is going to be in areas that are not really utilised and that have a huge amount of foot traffic that would justify the need for billboards.  The project creators are hoping for long term advertisers to take up the spot, not only for the advertising potential but also the opportunity to increase their profile and standing in the community.  Placement of these billboard homes will be essential, in the study it looks like they have positioned them alongside a dual carriageway with access to local amenities. The map above shows the billboards marked in red triangles.

Floor Plan.
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What do you think of this initiative?  Is there anything you would have done differently?  Let us know in the comment section at the bottom.

Side View With entrance and Windows.
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Entrance and Interior View.
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Interior View.
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Toilet / Shower Room.
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View of the Advertising side at Night.
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View of the Advertising side and Living during the Day.
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Skeleton Construction View.
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