RSPCA in New South Wales, Australia, is trying a new approach, to try and stop cruelty to animals, by pointing out the real similarities between us, humans and the animals featured in the images above and below. The details of what brings us closer together, are on the actual pictures. In a bid to make these images even more personal and striking to the viewers, they have swapped the animal eyes for human ones. A Cat, a Dog, a Pig and a Chicken, form a powerful quartet, that will hopefully start changing things and open our yes to what some of us do to animals and the bad behaviour that we are too fast to condone or dismiss. The advertising company behind this campaign is Engine Group based in Australia.
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Press the Image to Enlarge it.
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