24 Dec 2014

Architecture and what Lies Beneath

This advertising campaign is the brainchild of Saatchi & Saatchi Russia and produced by Carioca Studio.  The idea behind the campaign, called “Discover the full story”, was to get Muscovites curious enough to visit the Schusev State Museum of Architecture.  Three of the city's best known buildings were chosen as symbols and compared to icebergs, where the facade is jut the tip, leaving so much more hidden from view and ready to explore.  The three Architectural icons were St. Basil's Cathedral in Red Square, the Postnik and Bolshoi Theatre and the main building of the Lomonosov Moscow State University.  As well as the finish image we have included GIF Animations to show the various stages of construction of the picture.

Basil's Cathedral on Red Square.
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Basil's Cathedral on Red Square.
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Postnik and Bolshoi Theatre.
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Postnik and Bolshoi Theatre (Animation).
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Lomonosov Moscow State University.
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Lomonosov Moscow State University (Animation).
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